Friday 20 December 2013

What does Google's HammingBird Mean for SEO And  the Major Effect on On Line Marketing .


If you’re looking to get all the details on the Hummingbird update then head straight on over toDanny Sullivan’s Hummingbird FAQ at Search Engine Land or read the post by my fellow Forbes contributor Robert Hof. But if you just want to know what you need to do about Hummingbird, then I’ll save you the task of reading Sullivan or Hof’s posts (although I do highly encourage you read them, they’re both quite interesting) and cut to the chase. It comes near the end where Sullivan asks the question “Does this mean SEO is dead?” He answers:
No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Conclusion

This has been a year of significant change in the SEO industry. Even contemplating strategies for 2014 can feel staggering.
The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your organic search visibility in 2014 and beyond.

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